Our Story


justin and scottAfter graduating from UW-L, Justin returned to Middleton to pursue his love for coaching swimming. “I can’t think of a better place to live, work and raise a family. The amenities that exist in and around Middleton are un-paralleled and I cannot imagine living anywhere else.”
He coached the Cross Plains Swim Team, Middleton Master’s Program and Bishops Bay Swim Teams. At the same time he began racing competitively in long course triathlon and has completed 7 Ironman distance triathlons. In 2010 he qualified for and competed in the 2011 Ironman World Championships in Kailua Kona Hawaii. Through Endurance House he began coaching aspiring age-group Triathletes.
To date, he has coached hundreds of beginner runners and Triathletes in the Endurance House running and triathlon teams and programs. He lives with his wife Corinne, daughter Jada and son Finley in Middleton and can often be found pushing a running stroller through the Pheasant Branch Conservancy.